Tue 7 Nov 2006
The web is very textually based. This has changed somewhat over the years as sites implement more and more graphics but it is still the relative truth.
What does that mean for your audience?
When graphics or animation are used, they are generally used to reinforce a message presented in text or they are the sole form of communication. In NLP it is widely known that there are three different learning types auditory, visual, and kinesthetic. How often do we completely cater to all three learning types in our messages online?
What if a site offered its messages in all three formats and tailored subsequent pages based on which link was selected. i.e. a user clicks on the graphical link for a product they are presented with a graphically heavy page. If they click on a text link they are presented with a page containing more text, and finally if they respond to an audio message they are presented with pages that contain more audio content.
In this format all three learning types are being catered to with the exact same content. An interesting experiment which I will look for a subject site to test it on.
Popularity: 3% [?]
November 28th, 2006 at 4:18 pm
[…] Today, Google and Verizon announced plans to provide YouTube content on Verizon subscribers cell phones. Although initially only a select number of videos will be available, my mind immediately pictures the near-term future when all videos are available and we can send demos, video proposals, etc directly to our target audiences phones.The most important component of any electronic communications is still to provide value. However I believe, the second most critical component is to provide the communications in a format that is comfortable to each individual in the audience. […]
January 12th, 2007 at 12:05 pm
[…] Over at Copyblogger there is a great article on Marketing With Tutorials . I posted a couple of months ago on the importance of providing your visitors with alternate media types depending on their preferences. We all know how accessible web video has become during 2006 and how everybody will have it in the palms of their hands in 2007. […]