Email Marketing 5,725% ROI

Heidi Cohen, over at Clickz, brought a recent Direct Marketing Association report to my attention through her blog.  According to the DMA report, email marketing returns on average $57.25 for every $1 spent.  This represents the largest return on investment for any form of communication.

According to the DMA

“Commercial e-mail generated $16.5 billion in U.S. sales in 2005, according to the DMA. The organization projects e-mail sales to grow to $18.5 billion in 2006 and $37 billion by 2011.”

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