Online Advertising’s Big-Four Industries

According to this article over at Information Week, by the year 2011 four industries will make up over half of the online ad spending — totalling $11.5 billion.

Not a real shock but the four industries will be:

  • Media and Entertainment
  • Financial Services
  • Travel
  • Auto

This reminds me of some content from one of my speeches where I quote a CMO from one of the big 3 auto cos as stating that 2 years ago 10% of their marketing budget was spent online, today 30% is spent online and in 2 years over 50% will be spent online.  I might have my years mixed up there but its the general idea.

My favorite quote from the article:

“With consumers spending as much time online as watching TV—a median of 14 hours a week—the shift of budgets to online advertising is inevitable, JupiterResearch said” 

I don’t know who only spends 14 hours a week online.  Between work and home I am online at least 10 – 12 hours per day.  Of course I don’t know who watches 14 hours of TV a week either.

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