Online Video Replacing TV

Nothing surprising in the report but a recent ICM survey for the BBC reports that nearly half of the people who do watch video online spend less time watching TV.

From the article:

In the near future, the BBC, ITV and Channel 4 will distribute most of their shows on demand over the Internet. The on-demand aspect, as Goodman noted, is bound to make the greatest impact in the future.” 

With that statement, how can anyone wonder why Google would want to own the largest on-demand video site.

An interesting statistic for those marketing to the under 25 crowd.

As in the U.S., these British networks can count on younger populations to usher in the on-demand trend. Twenty-eight percent of those surveyed said they watched online and mobile video more than once each week. That number declined to 10 percent for the 25 to 44 age group, and to just 4 percent for those over 45.” 

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>