Internet Marketing With Google Base

With web searches constantly craving better search results, there is a large trend in search towards vertical searches (searches refined to a specific industry, location, etc).  As with anything in search these days, the Google juggernaut is making aggressive moves in the area.  One particular product Google is offering in the area is Google Base.  From the Google Base info page:

Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google (if your content isn't online yet, we'll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on your items' relevance, users may find them in their results for searches on Froogle, Google Maps and even our main Google web search.

The types or categories of items which can be submitted are endless but here is a brief list of the more popular categories.

  • Events and Activities
  • Hotels
  • Housing
  • Jobs
  • Personals
  • People profiles
  • Products
  • Reviews
  • Recipes
  • Services
  • Vacation Rentals
  • Vehicles
  • Doctors
  • Images
  • Course Schedules
  • Company Profiles
  • Wanted Ads
  • Photographs
  • Travel Packages
  • Software

Out of those most popular categories, do any pop out as an opportunity for your business?  Google Base is setup to help business promote their products or services.  With a little bit of integration,  your website could be pushing product information directly into Google and sometimes turning up in the top search results through one box.

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