Interactive Marketing Success

Andy Beal recently blogged on "Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007"  Others followed suite including Rand at SEOmoz and Eric at Ramblings about SEO

Since I had such an extraordinary ride this year in Web Development and Interactive Marketing, I figure I'll through in my 1/2 cent worth.

1. Keep one foot on the ground.  Its very easy in this industry to get caught up in the latest news and trends, then try an communicate your passion to a client and their eyes quickly gloss over.  The biggest key in this industry is being able to understand the technology and new trends that are required while still being able to communicate effective business reasons for their use.  Sometimes you have to turn off the podcasts, step away from the blogroll, get out in the world and communicate with business people who aren't buried in technology all day.

2. And I have to second Rand's 5th item "Eliminate Costs Ruthlessly."  I have reduced our fixed operating costs by 80% over the past 12 months.  Reducing fixed costs allows us to more effectively pursue projects which are a good fit for our skills and not worry so much about cash flow issues.  For small firms starting out, this is extremely important.  I wish it hadn't taken me so long to realize.

3.  Have great support staff and fully utilize their abilities.  This is straight out of one of Trump's books (can't remember which one) and relates strongly to EMyth.  You need to have people in place to handle busy work so you can concentrate on your real skills — whether they are selling, customer service, linkbaiting, etc. 

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