Last month I accidentally typed the letter 'i' twice when writing ZoomInfo on the 'About ' section of the blog so it appeared as ZoomIinfo. Through the analytics I discovered quickly that I was ranking for this misspelling and quickly corrected the spelling on the site. However, before I could get it changed I had already had 15 visitors from Google due to the misspelling. It gets better, those 15 visitors ended up with an average of 4 pageviews each! Oddly enough due to the misspelling it seems those visitors still found something they were looking for on the site. Long live the long-tail-of-search.
