Easy Long-tail of Search Traffic : Misspelling SEO

Last month I accidentally typed the letter 'i' twice when writing ZoomInfo on the 'About ' section of the blog so it appeared as ZoomIinfo.  Through the analytics I discovered quickly that I was ranking for this misspelling and quickly corrected the spelling on the site.  However, before I could get it changed I had already had 15 visitors from Google due to the misspelling.  It gets better, those 15 visitors ended up with an average of 4 pageviews each!  Oddly enough due to the misspelling it seems those visitors still found something they were looking for on the site.  Long live the long-tail-of-search.

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