Today I was cruising through Guy Kawasaki's Blog and found Ten Ways to Use LinkedIn. Besides doing an excellent job of writing an effective blog post and headline, Guy points out early in the post that:
"All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees."
Now if you are in sales or just generally want to advance your career you can't ignore the potential that exists in finding out who you know that knows someone who can help you.
I have been a LinkedIn member for a couple of years now. You could probably call it an aspiration of mine to make better use of the system but I never seem to get it into my daily routine. Today when I logged in to the site and was prompted with the updates to my network I noticed this graphic.
My region is the Greater Minneapolis-St. Paul Area yet apparently my own region represents less than 3% of my network. I don't get out to any of the top areas in my network very often (or ever) so I imagine these stats are representative of where LinkedIn is seeing the greatest growth.
Another interesting item was that the headline for Guys article was displayed in a DoubleClick banner ad immediately when I logged into the site. It seems Guy is doing an excellent job promoting his work also.