The Business Case for VideoCasts

Over at Copyblogger there is a great article on Marketing With Tutorials .  I posted a couple of months ago on the importance of providing your visitors with alternate media types depending on their preferences.  We all know how accessible web video has become during 2006 and how everybody will have it in the palms of their hands in 2007.

Video Testimonials and Video Case Studies are a big part of our marketing plans for 2007.  We even canceled our 'Your Business 2.0' seminar series for next year and opted to webcast the presentations instead.

So what is your business doing to leverage the latest in video accessibility?

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