Contextual Sitelinks?

I found this today

The ‘Jump To’ seems to have been added by Google and the ‘Botox Treatment before & after photos’ is anchor text used on the site.

And ‘Botox Treatment before & after doesn’t seem to be a regular sitelink for the site.

Unless I just haven’t been observant enough, I don’t remember seeing this before. I think it’s interesting that Google didn’t just serve up the before and after page in the SERP but instead served up the product page with a contextual sitelink to the before and after anchor on the page.

Update: Looks like I’m just not very observant

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