Category Archives: Business

Worst Practices :: Salesforce.com’s Amnesia

Posted by marc on November 2, 2007 0 comments

I just spent 45 minutes watching an interesting screencast from Salesforce.com called Marketing In the Google Era.  The presentation was actually fairly interesting.  No real new material but a well presented overview of good practices that all companies should be following. The interesting thing is that it seems Salesforce.com doesn’t understand their own material.  I [...]

Specialized Search Engines

Posted by marc on September 27, 2007 0 comments

Everyone knows about the most common search engines such as Yahoo, Google, AltaVista and Dogpile.  These are considered generalized search mechanisms.  They gather all kinds of content from the internet and reference said content using keywords. But – there are literally thousands of search engines available to web users that specialize in topical content.  It [...]

ExtremeVideo Plugin Testing

Posted by marc on January 19, 2007 0 comments

Just trying to get the plugin working again.  You can ignore this post. [ev type="youtube" data="z8kJ6Ts4rG4"][/ev] Tweet This Post

How Often To Blog or Podcast

Posted by marc on January 19, 2007 0 comments

When meeting with clients who want to get started taking advantage of some of the latest new media communications formats, we are consistently asked the question, “How often should we publish a new post or podcast“. Generally this depends on the audience, content and resources available.  But most importantly is should depend on content.  New [...]

Target Your Audience Online

Posted by marc on January 19, 2007 0 comments

What is your formula for attracting the attention of your audience online? What if you target audience was technology professionals in the Internet space who tend to be male and under 40? Would you create hype by attempting to purchase Superbowl commercials for $2.5M a piece and having them rejected for their content. When your [...]

Technorati Profile

Posted by marc on January 13, 2007 0 comments

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Balancing the Internet Marketing Disconnect

Posted by marc on January 12, 2007 0 comments

Yesterday I was in a meeting with a partner from a mid-sized insurance firm here locally.  We were discussing all the exciting aspects of Internet marketing, social media and most importantly public relations online.  Jeff Rabkin from Wowza was in the meeting also and was discussing his recent experiences with Mattress Giant. For anyone who [...]

The Business Case for VideoCasts

Posted by marc on January 12, 2007 0 comments

Over at Copyblogger there is a great article on Marketing With Tutorials .  I posted a couple of months ago on the importance of providing your visitors with alternate media types depending on their preferences.  We all know how accessible web video has become during 2006 and how everybody will have it in the palms [...]

Sales Training From a 4-Year Old

Posted by marc on January 12, 2007 0 comments

Want to become better in sales? What can we learn about sales from kids?  Last weekend my wife and I took our two boys ice skating at one of the indoor rinks here in Bloomington.  For my youngest son, who just turned 4, it was his first time on ice skates.  With one of his [...]

Salesforce.com Goes Social

Posted by marc on January 6, 2007 0 comments

Yesterday on the SalesforceWatch.com Blog it was pointed out that the new Successforce.com site includes a very digg like voting system for content.  I believe this will be the first of many similar instances across large organizations in 2007 where social media concepts are integrated into the enterprise.  It's gonna be a fun year.   [...]