Have you been noticing an increase in spam levels recently? I know my spam folder is hit with hundreds a day not to mention the 10 or more penny stock ads I have to delete from my inbox every morning. Well your not alone. According to U.S. email security company Postini, 9 out of 10 [...]
Category Archives: Email Marketing
Online Advertising’s Big-Four Industries
Posted by marc on November 28, 2006
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According to this article over at Information Week, by the year 2011 four industries will make up over half of the online ad spending — totalling $11.5 billion. Not a real shock but the four industries will be: Media and Entertainment Financial Services Travel Auto This reminds me of some content from one of my [...]
ExactTarget Variables
Posted by marc on November 28, 2006
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Since ExactTarget doesn’t seem to provide a list of all variables that can be used in an email, I came across the info and thought others might find it useful. Anyhow, here they are. I haven’t used all of them but they are pretty self explanitory. Member_Addr Member_Busname Member_City Member_Country Member_PostalCode Member_State MemberID MemberID_ NameEmail_ [...]
6 Keys to a Successful Business Website
Posted by marc on November 26, 2006
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Have you ever sent out an RFP for a web project and been amazed at the wide range pricing in the proposals that come back? It is not uncommon for us to consult with a company who has received proposals that vary by an order of magnitude or more in price. It’s not that one [...]
Web to Account for 32% of All Real Estate Ad Spending By 2010
Posted by marc on November 15, 2006
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2010 still sounds like a long ways away but within a few weeks it is only 3 years out. Currently nearly 18% of all real estate ad spending is on the web — representing about $2B according to a recent Borrell Associates report. By 2010 real estate spending on web advertising will have surpassed newspapers [...]
Email Marketing 5,725% ROI
Posted by marc on November 14, 2006
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Heidi Cohen, over at Clickz, brought a recent Direct Marketing Association report to my attention through her blog. According to the DMA report, email marketing returns on average $57.25 for every $1 spent. This represents the largest return on investment for any form of communication. According to the DMA “Commercial e-mail generated $16.5 billion in [...]