Category Archives: Google

Google Places : What’s Driving Local SERPs

Google Places search results pages drive me crazy on a daily basis.  They go from displaying businesses that are 20 miles away to returning incomplete, unverified, places pages with no website above legitimate businesses. Today I was searching for ‘laser hair removal’ in nearby St. Paul.  A look at the Google SERP below shows the [...]

My Top 5 SEO Tools

Happy new year everybody!  If you are like me, you spend a lot of time researching competition watching SERPs and monitoring client sites.  It seems I find myself returning time and time again to many of my favorite tools for making my job easier.  I thought that since they make my life easier, I should [...]

Specialized Search Engines

Everyone knows about the most common search engines such as Yahoo, Google, AltaVista and Dogpile.  These are considered generalized search mechanisms.  They gather all kinds of content from the internet and reference said content using keywords. But – there are literally thousands of search engines available to web users that specialize in topical content.  It [...]

Balancing the Internet Marketing Disconnect

Yesterday I was in a meeting with a partner from a mid-sized insurance firm here locally.  We were discussing all the exciting aspects of Internet marketing, social media and most importantly public relations online.  Jeff Rabkin from Wowza was in the meeting also and was discussing his recent experiences with Mattress Giant. For anyone who [...]

Internet Marketing Search Engine

Since I will never have time to read all of Lee's 256 Must Read Blogs (which leaves me with 330 in my reader), I figured to put all this knowledge to best use all the sites should go into a custom search engine. Creating the CSE would have only involved a quick Perl script on [...]

Linked In Answers

Stomping on the grave of Google Answers . There seems to be a lot of activity in the answer category by other Internet powerhouses and Web 2.0 shops.  Included in this is the new LinkedIn answers section. Below is a screenshot from the new section.  As you can see from the first question there are [...]

Easy Long-tail of Search Traffic : Misspelling SEO

Last month I accidentally typed the letter 'i' twice when writing ZoomInfo on the 'About ' section of the blog so it appeared as ZoomIinfo.  Through the analytics I discovered quickly that I was ranking for this misspelling and quickly corrected the spelling on the site.  However, before I could get it changed I had [...]

Google Analytics with AJAX

With the simplicity of Javascript style analytics packages such as Google Analytics compared to the traditional log file parsers, comes the concern that some data (page views) may be overlooked.  One legitimate concern is for browsers with Javascript turned off (which could really be less than 0.05% of all users).  But another concern is for [...]

Google Map Results

Now my wife will attest that I am not the most observant person so this may have happened a couple of days ago I just didn't notice.  But today I have been seeing a Google map link included in the search results for some businesses — such as the listing below.   Just another reason [...]

Freedom From Exchange

I switched over from Outlook + Exchange a couple of weeks ago to GMail for email.  However I still found myself opening Outlook every time I had a schedule an meeting.  Well today that's all changing.  I dumped my whole calendar from Exchange to a csv and imported into Google Calendar – seamless.  I am [...]