Last month I accidentally typed the letter 'i' twice when writing ZoomInfo on the 'About ' section of the blog so it appeared as ZoomIinfo. Through the analytics I discovered quickly that I was ranking for this misspelling and quickly corrected the spelling on the site. However, before I could get it changed I had [...]
Category Archives: Internet Marketing
Interactive Marketing Success
Posted by marc on December 28, 2006
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Andy Beal recently blogged on "Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007" Others followed suite including Rand at SEOmoz and Eric at Ramblings about SEO Since I had such an extraordinary ride this year in Web Development and Interactive Marketing, I figure I'll through in my [...]
Google Map Results
Posted by marc on December 28, 2006
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Now my wife will attest that I am not the most observant person so this may have happened a couple of days ago I just didn't notice. But today I have been seeing a Google map link included in the search results for some businesses — such as the listing below. Just another reason [...]
Internet Marketing With Google Base
Posted by marc on December 15, 2006
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With web searches constantly craving better search results, there is a large trend in search towards vertical searches (searches refined to a specific industry, location, etc). As with anything in search these days, the Google juggernaut is making aggressive moves in the area. One particular product Google is offering in the area is Google Base. [...]
How Much Does a Website Cost?
Posted by marc on December 9, 2006
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This is one of the most common questions we are asked by clients who are new to web development projects of any size. My response is generally, “That depends on what you are trying to accomplish.” The client’s response is then generally, “I know but can’t you give me an idea.” The truth is we [...]
When Good Websites Go Bad
Posted by marc on December 1, 2006
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So I spent some time recently reviewing some of our local competitions portfolios to get a feel for the types of work they are completing. One company in particular has been trying to chase a number of our clients and prospects. I won’t name any names but I feel so much better about differentiating ourselves [...]
Online Video Replacing TV
Posted by marc on November 28, 2006
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Nothing surprising in the report but a recent ICM survey for the BBC reports that nearly half of the people who do watch video online spend less time watching TV. From the article: “In the near future, the BBC, ITV and Channel 4 will distribute most of their shows on demand over the Internet. The [...]
90% of eMail Now Considered Spam
Posted by marc on November 28, 2006
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Have you been noticing an increase in spam levels recently? I know my spam folder is hit with hundreds a day not to mention the 10 or more penny stock ads I have to delete from my inbox every morning. Well your not alone. According to U.S. email security company Postini, 9 out of 10 [...]
Video Blogging For Business
Posted by marc on November 28, 2006
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Some of your customers or prospects don’t have time to read the direct mails, emails, etc that you send them. Some of them don’t know the first thing about how to download your podcasts and listen to your message. Despite these limitations, how many in your audience do you think carry a cell phone and [...]
Online Advertising’s Big-Four Industries
Posted by marc on November 28, 2006
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According to this article over at Information Week, by the year 2011 four industries will make up over half of the online ad spending — totalling $11.5 billion. Not a real shock but the four industries will be: Media and Entertainment Financial Services Travel Auto This reminds me of some content from one of my [...]