Category Archives: PR

Target Your Audience Online

Posted by marc on January 19, 2007 0 comments

What is your formula for attracting the attention of your audience online? What if you target audience was technology professionals in the Internet space who tend to be male and under 40? Would you create hype by attempting to purchase Superbowl commercials for $2.5M a piece and having them rejected for their content. When your [...]

Balancing the Internet Marketing Disconnect

Posted by marc on January 12, 2007 0 comments

Yesterday I was in a meeting with a partner from a mid-sized insurance firm here locally.  We were discussing all the exciting aspects of Internet marketing, social media and most importantly public relations online.  Jeff Rabkin from Wowza was in the meeting also and was discussing his recent experiences with Mattress Giant. For anyone who [...]

Internet Marketing Search Engine

Posted by marc on January 6, 2007 3 comments

Since I will never have time to read all of Lee's 256 Must Read Blogs (which leaves me with 330 in my reader), I figured to put all this knowledge to best use all the sites should go into a custom search engine. Creating the CSE would have only involved a quick Perl script on [...]

The Business Case For RSS on Your Site

Posted by marc on November 27, 2006 0 comments

RSS stands for Really Simple Syndication. And basically it allows readers to subscribe to information they are interested in receiving. Although RSS has been around since mid 1999, it has only recently gained popularity as a mainstream business tool. Here we will run through some of the reasons you should consider implementing RSS on your [...]