Category Archives: Social Media

How Often To Blog or Podcast

When meeting with clients who want to get started taking advantage of some of the latest new media communications formats, we are consistently asked the question, “How often should we publish a new post or podcast“. Generally this depends on the audience, content and resources available.  But most importantly is should depend on content.  New [...]

Target Your Audience Online

What is your formula for attracting the attention of your audience online? What if you target audience was technology professionals in the Internet space who tend to be male and under 40? Would you create hype by attempting to purchase Superbowl commercials for $2.5M a piece and having them rejected for their content. When your [...]

Balancing the Internet Marketing Disconnect

Yesterday I was in a meeting with a partner from a mid-sized insurance firm here locally.  We were discussing all the exciting aspects of Internet marketing, social media and most importantly public relations online.  Jeff Rabkin from Wowza was in the meeting also and was discussing his recent experiences with Mattress Giant. For anyone who [...]

Salesforce.com Goes Social

Yesterday on the SalesforceWatch.com Blog it was pointed out that the new Successforce.com site includes a very digg like voting system for content.  I believe this will be the first of many similar instances across large organizations in 2007 where social media concepts are integrated into the enterprise.  It's gonna be a fun year.   [...]