Marc Ohmann’s Blog

When meeting with clients who want to get started taking advantage of some of the latest new media communications formats, we are consistently asked the question, “How often should we publish a new post or podcast“.

Generally this depends on the audience, content and resources available.  But most importantly is should depend on content.  New media is not television or radio.  It can often work better to not create a strict schedule to try an follow but instead publish when quality content comes to you.

Over at Copyblogger there is a great article on Marketing With Tutorials .  I posted a couple of months ago on the importance of providing your visitors with alternate media types depending on their preferences.  We all know how accessible web video has become during 2006 and how everybody will have it in the palms of their hands in 2007.

Video Testimonials and Video Case Studies are a big part of our marketing plans for 2007.  We even canceled our 'Your Business 2.0' seminar series for next year and opted to webcast the presentations instead.

Yesterday on the SalesforceWatch.com Blog it was pointed out that the new Successforce.com site includes a very digg like voting system for content.  I believe this will be the first of many similar instances across large organizations in 2007 where social media concepts are integrated into the enterprise.  It's gonna be a fun year.  

Popularity: 29% [?]

Since I will never have time to read all of Lee's 256 Must Read Blogs (which leaves me with 330 in my reader), I figured to put all this knowledge to best use all the sites should go into a custom search engine.

Creating the CSE would have only involved a quick Perl script on the OPML file but thanks to Feedburner, it's not that easy.  So anyhow incase anyone wants it, here is the file listing every site included .

Here is the link to the actual search engine page or you can make use of a search box like the one below.

Today I was cruising through Guy Kawasaki's Blog and found Ten Ways to Use LinkedIn. Besides doing an excellent job of writing an effective blog post and headline, Guy points out early in the post that:

"All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees."

Now if you are in sales or just generally want to advance your career you can't ignore the potential that exists in finding out who you know that knows someone who can help you.

Stomping on the grave of Google Answers . There seems to be a lot of activity in the answer category by other Internet powerhouses and Web 2.0 shops.  Included in this is the new LinkedIn answers section.

Below is a screenshot from the new section.  As you can see from the first question there are a lot of great answers to be found  

Also jumping on the answer bandwagon is Amazon with Askville . 

Popularity: 11% [?]

I switched over from Outlook + Exchange a couple of weeks ago to GMail for email.  However I still found myself opening Outlook every time I had a schedule an meeting.  Well today that's all changing.  I dumped my whole calendar from Exchange to a csv and imported into Google Calendar - seamless.  I am loading all my past emails right now with Gmail Loader GML - again seamless (except for the date thing).  I have project milestones fed into GoogleCalendar from BaseCamp and by next month I should have salesforce.com contacts and events syncing with Google also.  Man I love integration.